Moral Training and Development
This project was to create a logo for Moral Training and Development, based in South Wales, who provide all kinds of staff training enabling companies and individuals to achieve as much as possible.
This project began in the usual way with mood boards to help the client choose what sort of look would best suit the company. From there, we designed a few logo ideas which were presented to the client.
This idea came from a mood board we had called ‘Non-linear’, where the logo is distorted or unbalanced in some way. In this case, we had the pieces coming together to create the complete ‘m’, just as Moral’s training brings together the different elements of a business to function as one.
As always, we supplied the logo in a variety of formats, giving the client plenty of flexibility in how it is used.
What the Client said
I consulted Matthew regarding the logo design for my new business. What I got was a friendly, professional approach and a fantastic end result.
Engaged and included at every stage of the process, I felt listened to and valued. Some great insight and advice from Matthew and his team allowed for a collaborative process for all!