Brand Strategy

Stand out from your competitors with a brand strategy that develops a unique identity for your business.

New Realm’s Brand Road Map is a package of support that provides SMEs with brand strategy, ideas, practical action points and hands-on coaching. This enables your company both to stand out, and to effectively communicate your value in the face of increasing competition.

Creating a brand that genuinely connects with the intended target market makes both of these challenges easier.

We live in the age of Superbrands. 

Companies like Nike and Apple exude God-like powers, creating a cult of devoted Superfans who will buy their premium products over and over again.

When you’re spending all your time managing resources, dealing with suppliers and following up with customers, how can you access the brand power wielded by these global superstars?

Have faith. The power is within you and your team. 

Matt took a supportive, facilitative yet challenging approach to my thinking.
We worked together to focus what I offer to make it easier for clients to understand and buy. We then worked on my visual branding to position my company in the marketplace as professional yet still capturing the essence of my personal style.

I’d recommend Matt if you want to take your small business to the next level.

Paula Broadbent
Director, Outstand

Nike was the goddess of victory but not every successful brand was born on Olympus. Nike and Apple both started small, but with big visions and a clear purpose to guide them to Superbrand success. 

The first step of every brand’s journey is understanding who you are and what you believe in. A strong purpose creates a clear, compelling vision that your customers and staff will buy into.

Today’s consumer makes purchase decisions based on whether a brand conforms to their self-image and is perceived as authentic. 

In short, your brand needs to be supercharged with social and emotional value that helps your customers become who they want to be. 

New Realm has helped numerous companies develop a clear vision for their brand with a purposeful brand strategy that navigates them to their marketing goals. 

How does it Work?

The Brand Road Map is an agile programme that develops a brand strategy that can be tailored to your specific needs. 

It follows 4 Main stages:

  • Analysis
  • Strategy
  • Creative
  • Application

It is scalable to involve your team and customers where possible and appropriate.

Blending one-to-one sessions, group workshops, customer interviews and consultancy work, we will distil your company down to a single, clear idea that your customers will quickly connect with, before creating a map of how to deploy your revitalised brand. 

How long does it take?

Typically about 3 months depending on your availability and mutually agreed meeting dates. 

We have been working closely with New Realm since 2017. From having no brand strategy or content marketing, New Realm have addressed the company’s targets through a well-planned guide.

This has allowed all the focus to be on what is in the best interest for the company and has prioritized what matters to us. We couldn’t be more happy with the service that New Realm have provided.

David Moon
Manager, CDS Security Systems


  • Customer and Competitor analysis.
  • Liaising with your customers to gain valuable insights (where approved/appropriate)
  • Team workshop sessions to develop your brand (Purpose, Vision, Mission and Goals)
  • Creating your key messages 
  • Creating your brand story 
  • Creating your big brand idea.
  • Internal communication plan.
  • Brand implementation plan 

Case Studies

It’s one thing for us to say it, but it’s better coming from our customers. 

Take a look at some of our successful projects here:

Case Study – Outstand

Using the brand road map to launch a consultancy.

Case Study – CDS

A brand refresh and marketing plan for an established company.

If you are interested in a free, initial creative meeting then contact us here.