Elements

In this project, we were asked to create a new logo design for Elements Beauty & Hair, a new business opening in South Wales.

We started by presenting mood boards to help the client decide on a style for the new logo. An Art Deco style was chosen, and design work began. The client was also keen that rose gold should be used.

We started by presenting a range of options for the client to choose from.

The chosen logo design successfully combines the Art Deco elements – seen in the geometric shapes in the icon – with the ‘on-trend’ script lettering and rose gold colours and textures. The use of the pink is further developed in the use of photography, as seen in their Facebook header.