Forge your brand story
“Everything in my life has been about sound and making music, so Beats represents just that—the improvement of sound and the dedication to everything I've been doing from the day…
How do you think? Logical v Psychological
“We are not thinking machines that feel, we are feeling machines that think.” Antonia Damasio Most of us are taught from an early age that good decisions are made with…
Drive Change with a clear brand purpose
Set a clear purpose for your brand and lead your customers into a new frontier. The last few months have brought into sharp focus what is truly valuable to us. …
Superbrand 4 – The Multiverse
Episode 4 - The Multiverse / Brand Success Making decisions that reinforce your brand will help you keep doing the things that you do best. Chapter 10. Stay on Target…
Superbrand 3 – Storm the Castle
Episode 3 - Storm the Castle / Brand Design Distinctive brand design will communicate your values and make you stand out from the competition. Chapter 7. Calm Before the Storm…
Superbrand 2 – Heroes and Villains
Episode 2 - Heroes & Villains / Brand Strategy Find your true north and develop a brand strategy that will steer your course to brand supremacy Chapter 4. Allies and…
Superbrand 1 – Origins
Prologue Create your brand’s superhero story and gain the devotion of your target market for commercial success! Brands, like superheroes, come in all shapes and sizes. Brand Power or Brand…