Stories
If you want to grow a tribe of superfans that will build your business and inspire long term loyalty, then it’s time to create your Brand Story.
What is a brand Story?
Your Brand Story is the narrative of your brand’s journey. From your humble origins to the destination you are striving to reach.
A brand story should reveal your personality, what you stand for, and what change you wish to bring to the world.
As you progress, there will be pivotal moments when your brand story ‘turns’ and change happens—change your customers want to be a part of.
By understanding your story, customers can relate to your brand on a human level and form a deep attachment that they will use to contextualise their position in the market place, and in some cases, in the world in general.
Your quest is their quest. Your journey is their journey. You are the guide and inspiration and your products are the tools to help them achieve their goals.
What does it look like?
Your brand story is more than an About Us page on your website. It plays out and imprints across everything you do.
In telling your story your brand is the director, your employees the production team, your marketing channels are the stages, your creative assets the actors, and your products the change customers want to see.
New Realm can help you craft your story, tell it through a strategic content marketing programme that will build your tribe of superfans, and grow your profits.
What types of Content Marketing are there?
Content marketing can take form across a wide range of media and contexts. Here are a few of the popular forms:
45% of people watch more than an hour of Facebook or YouTube videos a week.[via HubSpot]
How does Content Marketing help build my business?
Consumers have become adept at either ignoring or avoiding direct marketing messages that they don’t want to see. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report.
The goal is always to get your brand in the minds of your target market, so that when they start considering a product or service in your category, you’re already in the top three businesses they can recall.
The task then is to build a relationship with your customers on an ongoing basis in a way that suits them. Content marketing is a perfect way to do this.
Sixty-four percent of consumers make a purchase after watching branded social videos. [via tubularinsights]
If you need support in delivering an exciting, lead-generating content marketing programme, then contact us for a free consultation on 07939 242725. Or email at info@newrealmcreative.co.uk
Video
One third of all time online is spent watching video. It is, without a doubt, the best weapon you have in your marketing arsenal.
With the onset of affordable, lightweight camera technology, brand films or promotional videos for your business are now not only affordable, but an essential part of your marketing strategy.
Video content comes in all shapes and sizes. At New Realm we work with a dedicated team of award-winning filmmakers to offer you the best video production possible for your budget. Video is a chance to connect to your customers on an intimate level. Tell them your story, make them laugh, or show them a case study of why your business is so special.
Whatever your goals are, we can help you achieve them through targeted video marketing.
Graphic
With our lives continuing to be time poor, graphic content is a great way to convey information in a fast, fun format that allows us to absorb detail quickly.
While long-form copy such as White Papers and more in-depth blogs are extremely effective for specific audiences, graphic content is perfect for your on the move urban population.
From infographics to expertly crafted visual stories on Instagram, New Realm will enable you to entertain and inform your target market visual soundbites that hook them into finding out more.
Social Media
Social media is a fantastic way to grow your business online and create a dialogue with your customers. But if you want to start a conversation you need to have something to say.
New Realm can help you build and an audience and customer advocacy by creating exciting, compelling content that your clients will engage with and appreciate.
There are a host of different social media platforms available, each of which offers a better match for different audiences. So if your business doesn’t feel right for Facebook, that’s okay, maybe Linkedin or Instagram may be a better fit.
If you’d like a friendly chat about how social media could help your business then just get in touch by calling 07939 242725 or email us at info@newrealmcreative.co.uk
Copywriting
Every word people read about your business conveys a message about who you are. A trained copywriter can ensure that no matter where people find information about your business, from content on your webpage, to inter-titles in a brand film, that your agreed-upon message and brand personality are being conveyed correctly through text.
Like video, professional copy is one of the best ways to make a first impression on potential customers. Most people won’t look past the landing page of a website if an aspect of copy turns them off – and why should they? At New Realm, great copy is one of the key tools we use to tell your brand’s story. Our team of writers pride themselves in getting under the skin of your business and telling the world just what makes it so special.
If you need support in delivering an exciting, lead-generating content marketing programme, then contact us for a free consultation on 07939 242725. Or email at info@newrealmcreative.co.uk