Saxton Marine

Saxton Marine are a well established marine supplies company based in South Wales.

They have a wealth of experience and provide high-quality marine supplies to the commercial shipping companies on a World-wide basis.

Saxton Marine felt they were in a position to move forward and challenge some of the larger, foreign companies who operate in the global market place. So we were engaged to help with a rebrand and ongoing, targeted, promotional campaigns.

The brief for the rebrand was to create a clean, corporate image that would align Saxton Marine with global shipping companies and their large corporate purchasing teams.

The aim was to make the brand look simpler, cleaner and more corporate, whilst retaining some of the elements that were present in the original.

One of the key decisions we made was to lose the orange from the original logo. We introduced a turquoise to complement the existing navy blue. This resulted in a more conservative, corporate palette, whilst still looking clean and modern.

The new look makes use of a lot of white space. This contrasts well with the blues which inevitably feature in the photography used by a maritime hardware supplier.