Power when you need it
An energised business start-up bringing a fully charged approach to the marketplace.
Evolve Charging Solutions is a new business start-up that’s channelling over thirty years of high-level electrical experience into the rapidly expanding electric vehicle (EV) charging market.
Faced with redundancy due to the Covid-19 pandemic, the three Directors decided to transform their future by setting up Evolve Charging Solutions with the mission to promote the adoption of evolving technologies to protect the environment for future generations. Amongst other services, Evolve will plan, supply and install EV charge points for the home, workplace and commercial markets.
Recommended by a client, Evolve contacted New Realm Creative to access a range of support that included marketing training, brand design and a website.
To create a brand and marketing strategy and then bring it to life for the launch of the business.
A clear brand and marketing strategy launch across multiple platforms including web, social media, print, livery, and uniforms.
Committed to delivering a quality service and understanding the need to grow a new business during a pandemic, the team were keen to establish a strong strategic direction from the outset.
New Realm supported the team with their Brand Road Map process to establish a clear identity and its implementation to gain recognition in the marketplace.
We also needed to create the visual identity of the company with complete brand guidelines.
The Creative Journey
After discussing a range of ideas with the Directors, we then went to the research stage and looked at several viable directions for the branding.
We then presented a selection of “Stylescapes” to help the team gain a visual reference for the ideas we felt would suit the brief.
When their favourite Stylescape was chosen, we had our direction for the design effort, and we presented five bespoke logos for the team to choose from.
We supported the Directors with a branding session to review the options, helping them to move to the final logo choice.
Developing the Brand
Once the preferred option was identified, we worked through several stages of refinement that eventually brought us to the final design, complete with its ‘charging circle’ brand mark.
The next stage saw the creation of the brand’s identity system with a full set of guidelines to ensure brand consistency across all customer touchpoints. Using the marketing plan, we knew what brand assets we needed to include in the guide.
Where the brand has to work in very limited space, we adapted the circle with the ‘ev’ to create a stand-alone abbreviation of the logo for use in areas of limited space, for example, the favicon on the website.
Utilising our trusted creative connections, we introduced Evolve to Elite Signs who translated the branding into a striking van ‘wrap’ to grab attention when the team are on the road.
Evolve Charging Solutions can not thank Matthew at New Realm Creative enough for all the amazing work he has done for our company. We are thrilled with the logo and branding designs that have been created. They express perfectly what our company is all about and have definitely given us the wow factor we were hoping for!
The whole process was very professionally handled from start to finish, whilst also feeling very personal to our company. We were constantly kept in the loop and our opinions and ideas were always taken on board, ensuring the final product was exactly what we were hoping for, and more.